The world of social media is constantly evolving. And 2022 has brought on more change than usual. Brands are building huge followings on TikTok. Other networks are adding TikTok’s features and changing to its algorithm. A new networks has emerged in BeReal. Just keeping up with it all feels like a full-time job.
This in-person workshop will help you make sense of it all. You’ll build a strategy you can use for your brand moving forward.
This workshop will take place at Drake University. Room and building information will be sent out prior to the workshop.
Here’s what you will learn:
- Current trends and changes in social media
- The nine-step process to building a social media strategy
- How to create content that wins on networks that award original, creative content
- What is short-form video and how should you use it
- Audits, ads, analytics and algorithms
About the instructor: Chris Snider is an associate professor in the School of Journalism and Mass Communication at Drake University in Des Moines. Chris has been helping businesses and organizations build and execute digital strategies for more than 15 years.
This workshop is presented by the Drake University School of Journalism Mass Communication. Learn more about our 100% online Master of Arts in Communication program.
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